Achieving great results is accomplished through great people and not from a $1.5B advertising budget. Every company would do well to hire, train and promote employees who have a strong job match and avoid this costly mistake. I agree with Jon Picoult's statement: "No matter what you’re selling, be it a piece of software or an intangible service, consumers will ultimately judge your customer experience based not on what you say, but on what you do."
David
David Parsley
Parsley Performance Solutions
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What would it take to convince consumers that your business delivers a
great customer experience? For Microsoft, the answer appeared to be
$1.5 billion.
Forbes reported that the software maker spent an estimated
$1.5-$1.8 billion on the marketing campaign for Windows 8, presumably to
convince us all that Microsoft’s new operating system was indeed the
best thing since… umm, Windows 7.
And so how’s that working for them?
According to
ComputerWorld, it wasn’t so good. Windows 8 sales
were underwhelming, garnering far less market share than Windows 7
during its release cycle.
Click here to read John Picoult's entire column in the Beyond Insurance
Jon Picoult is the founder of Watermark Consulting, a customer experience advisory firm specializing in the financial services industry
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